Canadian Tire will be celebrating its sixth annual Jumpstart Day in its
stores over the nation. They organize the jumpstart’s Red Ball campaign in
which they encourage the customers to donate $2 for the red ball which is the
symbol of child’s play. One third of the total population is unable to afford
sports and physical activities. So whatever the donation will be, it will be
donated amongst these people. Since last decade, Canadian Tire has helped more
than 7 million kids among Canada removing the hindrances such as financial
problem from their life and helping them to get indulge in these physical and
sports activities.
References
http://youtu.be/_gIlVCeJocE
http://www.theglobeandmail.com/globe-investor/news-sources/?mid=cnw.20140527.C3563
http://energeticcity.ca/wp-content/uploads/2014/05/jumpstart.gif
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