Canadian Tire supported their Canadian community by sponsoring their hockey player Jonathan Toews. They decided to contribute something for their community and gathered all his supporters and gathered them in such a way that they sat in the position of Maple leaf, which seems more than what was expected.
References
https://www.youtube.com/watch?v=YGoZTwyTSiE
References
https://www.youtube.com/watch?v=YGoZTwyTSiE
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