INTRODUCTION

Canadian Tire Corporation, Limited is a Canadian company offering goods and services needed in one’s day to day life to fulfill its necessities. It has divided its product in three major categories: Automotive, Home and Leisure. Canadian Tire includes Canadian Tire retail stores, PartSource, Gas+, sporting goods, automotive parts, accessories etc. Canadian Tire stores are controlled by anonymous business owners. Their Brand symbol is the iconic red triangle.

 

Presently, Canadian Tire is employing 58,000 people with 482 stores across the country providing services nearly to 180 million customers a year. Canadian Tire have the full potential and is one of the Canada's largest store network dealing in series of products and brands, focusing on delivering excellence in value, customer service and innovation.

The recent Canadian Tire's slogan of the year 2013 was:

  

"Canada’s Store" which was included according to an appropriate ad of a product or a service that they will be producing. For example: “Canada’s Automotive Store” or "Canada's Kitchen Store".

References

http://corp.canadiantire.ca/EN/AboutUs/Pages/default.aspx

https://www.shoppersworldbrampton.com/directory.html?storeid=10&view=viewstore

http://en.wikipedia.org/wiki/Canadian_Tire

http://cdn.agilitycms.com/hockey-canada/Corporate/Partnerships/Logos/canadian_tire_640.jpg

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